Imagining PLINTHOS a colorful art installation by MARTINO GAMPER for KERAKOLL

Martino Gamper for Kerakoll

On the occasion of Milan Design Week 2022, we have curated “Plinthos”, a special installation by Martino Gamper for Kerakoll celebrating the colors, textures and shapes of the brand's Design collections.
Client: Kerakoll
Typology: Special Project
Year: 2022
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Vitrine D'artiste
The project involved the four windows and the interior of the showroom in via Solferino and the name "Plinthos" introduced the theme of the three-dimensional figures created by Gamper, one of the most original and poetic designers of his generation.
The plinths became urban landscapes of different heights and finishes that revealed plays of shapes and colors using tones and surfaces of the Color Collection.
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“I worked on the relationship between the external street and what was already present inside the space, creating architectural miniatures that echo the patina of the great urban history of Milan. The plinth is usually understood as a mechanism for constructing buildings, rather than a support for elevating pieces of art or sculptures, while in this case it becomes the main object of the work."
Social Strategy
For this occasion, we have put in place a social media strategy that spoke to a wider public, not limited only to industry experts, in order to build brand awareness across socials.
Bespoke identity
The bespoke communication and materials produced especially for this occasion were designed by taking inspiration from Martino's creative process, his sketches and the Color Collection's rich palette.
We created a new narrative layer for KERAKOLL's Color Collection, gathering international BUZZ during MDW 2022