Designing one of a kind shop experience for MAX&Co.


In 2018 Max&Co. approached us with the request to help with the creation of a new retail space. We’ve chosen 3 store ingredients to play up our vision. First of all, a broad consultancy to ensure outstanding in-store experience and service. Secondly, a Pop-Up Market with an unexpected selection of objects to implement cross selling activities. And thirdly, an event calendar including cultural events, workshops, art exhibitions and musical events.
Client: Max&Co.
Typology: Pop up events
Year: 2019 - 2020
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Creative Partners
The temporary market, a fluid and ever changing collection of design, beauty and lifestyle items selected by us or by creative partners like e-tailer NanBan, offered brands such as Wiener Blut, Frama, Ceramiche Fasano, Hay and many others.
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Additionally to the shopping experience, we’ve set as a goal to provide a wide array of cultural happenings inside the Max&Co. Store. Some of our most favorite activities include a photography exhibition by Martin Parr, a Pop-Up book shop by the publisher Damiani, and music selections by Guillaume Sorge of Dirty Sound System and Lim.
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While maintaining the natural target of the brand, we’ve opened the doors of the store for new clients in order to raise awareness, traffic and sales.