THE TILE CLUB is a temporary space born to celebrate MARAZZI tiles
The Tile Club
The Tile Club is a temporary space we created for Marazzi, a global leader in the ceramic tiles sector, to provide a haven for people who work with tiles, or simply love them. Created by Studio Blanco in collaboration with designer Matteo Cibic, The Tile Club was conceived to launch the new Grande 2018 collection by Marazzi during the Milan’s Salone del Mobile.
A Gentlemen’s Club Covered in Tiles
Inspired by a traditional British Gentlemen’s Club, the Marazzi space was open to both women and men interested in the production of tiles elevated to an art form. Comprised of five different parts - a lobby with its doorman, an open lounge, a cafe, a wunderkammer and a bistrot - the club hosted special performances and live ceramic paintings.
Inspired by a traditional British Gentlemen’s Club, the Marazzi space was open to both women and men interested in the production of tiles elevated to an art form. Comprised of five different parts - a lobby with its doorman, an open lounge, a cafe, a wunderkammer and a bistrot - the club hosted special performances and live ceramic paintings.
A Dedicated Brand Identity
We treated the Tile Club as a brand, conceiving a dedicated corporate identity and producing a series of consistent communications materials, including the club’s menu and uniforms.
We treated the Tile Club as a brand, conceiving a dedicated corporate identity and producing a series of consistent communications materials, including the club’s menu and uniforms.
Result
A temporary experience, THE TILE CLUB allowed Marazzi to present to the design community a more CREATIVE SIDE of the brand
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