A new woman for Italian iconic luxury brand SERGIO ROSSI
Sergio Rossi
After a strategic shift in the positioning of its brand, Italian footwear company Sergio Rossi asked Studio Blanco to translate this change into a new design strategy. The work was meant to elevate the brand perception and capture the feminine attitude of its collections.
Uncovering the New Muse
After a strategic shift in the positioning of its brand, Italian footwear company Sergio Rossi asked Studio Blanco to translate this change into a new design strategy. The work was meant to elevate the brand perception and capture the feminine attitude of its collections.
After a strategic shift in the positioning of its brand, Italian footwear company Sergio Rossi asked Studio Blanco to translate this change into a new design strategy. The work was meant to elevate the brand perception and capture the feminine attitude of its collections.
Comprehensive design
We restyled the corporate identity using light typography and delicate shades, then we applied it on all the materials, from business cards to packaging, managing to elevate the perception of the brand at a global level.
We restyled the corporate identity using light typography and delicate shades, then we applied it on all the materials, from business cards to packaging, managing to elevate the perception of the brand at a global level.
Result
In a six months process we helped Sergio Rossi to SHIFT THE IDENTITY of its female collections
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