RILIEVI: turning a traditional embroidery supplier into a global contemporary brand

Rilievi

With headquarters in Bologna, Rilievi is one of the most renowned Italian embroidery companies, now with branches in India and the US. Studio Blanco redesigned Rilievi's corporate identity and digital presence to give the brand a clear, modern personality under the motto “Made in Rilievi”.
Client: Rilievi
Typology: Branding
Year: 2017
Category: Creative, Digital
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Scheltens & Abbenes
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Scheltens & Abbenes
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Scheltens & Abbenes
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Scheltens & Abbenes
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Scheltens & Abbenes
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The Dutch Duo
We asked Dutch artist duo Scheltens & Abbenes to shoot the most iconic works from Rilievi's archive and give them an arty and contemporary look. The goal was to highlight the unprecedented artesanal expertise of Rilievi, regardless of where the embroidery was produced, and underline its global approach.
Headquarters details
Headquarters details
Rilievi Goes Online
Then, we conceived a brand new corporate identity, applying it to stationery, packaging and website too, reflecting the company’s size, reach and the collaborations that they had activated with some of the most renowned fashion brands in the world.
Website layout
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Website layout
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Website layout
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Website layout
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Website layout
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Website layout
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Website layout
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Happy Anniversary Box
In occasion of the company’s 25th anniversary we conceived and produced a gift box aimed at taking those who hold it in their hands through the most important moments in Rilievi’s history.
25th Anniversary Box
Result
From Bologna to Delhi and New York, we accompanied RILIEVI through a fundamental phase of transition