Creating tailored catalogues for MAX MARA STUDIO
Max Mara Studio
At the beginning of 2015, we designed a new editorial format for the Max Mara Studio catalogues: our ambition was to take the readers on a daily journey with the brand, enabling them to discover Max Mara’s universe, whilst enriching the mix and match opportunities of the collection itself. Almost five years later, the project continues.
Ongoing art direction
From 2015 to present we art directed 9 catalogues with images by the photographer Giampaolo Sgura.
From 2015 to present we art directed 9 catalogues with images by the photographer Giampaolo Sgura.
Result
Using storytelling and experimentation, we turned the classic catalogue into a tool for MAX MARA STUDIO to engage with its audiences
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