Finding muses and inspirations for Italian brand SERGIO ROSSI
Sergio Rossi A/Muse
Asked to implement a web project that could improve the quality of storytelling around Sergio Rossi, Studio Blanco created A/Muse, a digital journal aimed at exploring the brand’s luxury lifestyle at 360°.
An Exciting Publishing Platform
A/Muse set a new tone within Sergio Rossi's dialogue with customers: it's an entertaining journey through art, fashion, culture and heritage, broadcasted from a carefully designed digital space.
A/Muse set a new tone within Sergio Rossi's dialogue with customers: it's an entertaining journey through art, fashion, culture and heritage, broadcasted from a carefully designed digital space.
Dialogue Through Content
Over the course of two years, all content was posted on the website and on Sergio Rossi’s social media platforms, to allow for a more direct and informal dialogue with the customers.
Over the course of two years, all content was posted on the website and on Sergio Rossi’s social media platforms, to allow for a more direct and informal dialogue with the customers.
Result
Through a custom editorial project, we managed to convey a new form of BRAND STORYTELLING to a wide audience of customers
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