Human Design as the key to rebrand MARAZZI, a global leader in the ceramic tile industry
Marazzi
In 2016 Marazzi came to Studio Blanco with a request: elevating the way the brand was perceived at the international level. We responded with an entirely new communication strategy to be implemented across ADV, catalogues, merchandising, website and showrooms.
A new concept: Human Design
Before design and furniture, a home is filled with the presence of the people who live inside it. This is the premise for Human Design, the strategic concept that guided us through the rebranding of Marazzi. Starting from this underlying philosophy, we produced a series of communication materials that consistently placed men and women at the center of the spaces in which they live.
Before design and furniture, a home is filled with the presence of the people who live inside it. This is the premise for Human Design, the strategic concept that guided us through the rebranding of Marazzi. Starting from this underlying philosophy, we produced a series of communication materials that consistently placed men and women at the center of the spaces in which they live.
Upgrading the Print Materials
The first thing we produced was a brand manual that updated Marazzi’s corporate visual identity and detailed the way it should be used across multiple media and instruments. Then we went on to apply the new identity, designing catalogues, promotional materials and advertising pages that were published in lifestyle and design publications across the world.
The first thing we produced was a brand manual that updated Marazzi’s corporate visual identity and detailed the way it should be used across multiple media and instruments. Then we went on to apply the new identity, designing catalogues, promotional materials and advertising pages that were published in lifestyle and design publications across the world.
A Digital Version
We also translated the new corporate visual identity online, designing a new responsive, mobile-friendly website where ceramic tiles stand out as the most essential, imprescindible elements of any domestic environment.
We also translated the new corporate visual identity online, designing a new responsive, mobile-friendly website where ceramic tiles stand out as the most essential, imprescindible elements of any domestic environment.
Let’s Get Physical
The rebranding was also applied to physical spaces like Marazzi stores and showrooms. During the 2018 Design Week in Milan, in collaboration with Italian designer Matteo Cibic, we curated THE TILE CLUB, a temporary space hosted in the Milan Marazzi showroom to host the new Grande 2018 slab collection, as well as special performances and live ceramic paintings.
The rebranding was also applied to physical spaces like Marazzi stores and showrooms. During the 2018 Design Week in Milan, in collaboration with Italian designer Matteo Cibic, we curated THE TILE CLUB, a temporary space hosted in the Milan Marazzi showroom to host the new Grande 2018 slab collection, as well as special performances and live ceramic paintings.
Result
Since 2016 Marazzi has gone through a COMPLETE REBRANDING that elevated the way the brand is perceived at a global level
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