Creating the first online customization service for BOTTEGA VENETA

Bottega Veneta Initials

Studio Blanco art directed and developed the website for Initials, Bottega Veneta’s first online customization tool. Initials allowed customers to personalize their handbag or accessory with their initial letters and have it delivered to their door in six to eight weeks. For two years, Initials was online at The service was available in the UK, the US and Japan.
Client: Bottega Veneta
Typology: Online customization
Year: 2015
Category: Digital
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Through a dedicated digital environment we gave customers the chance to feel at the center of the BOTTEGA VENETA world