A seamless dialogue between FASHION and ART unfolds with the launch of RETORI

Retori

Founded in 2024 by Salma Rachid, Retori is a luxury, Made-in-Italy fashion brand presenting women’s and men’s ready-to-wear collections released as timeless chapters rather than seasonal lines.
Client: Retori
Typology: Spatial design
Year: 2024
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Immersive installation
For the brand's debut collection, we directed and produced an immersive showcase during Milan Fashion Week in September 2024, part of the broader creative vision for Retori.
Flow through the journey of life
Guests were welcomed into an immersive gallery experience, designed as a journey where the lines between visitors and performers blurred, inspiring a shared creative flow and fostering connection.
A Celebration of Creativity
Visitors became part of Retori’s story, joining in a celebration of creativity through a multidisciplinary series of performances.
Contributions included work by saxophonist Bendik Giske, food designer Laszlo Badet, floral artist Lilo Klinkenberg, and director Fabio Cherstich.
In Conversation
In a dedicated segment, the featured talents engaged in an intimate dialogue exploring heritage, memory, and language. Reflecting on their journeys, they wove together insights inspired by both life and art.
Featured Artists
The installation also highlighted pieces by African American textile artist Diedrick Brackens and Salvadoran painter Daniella Portillo, both of whom deeply influenced Retori’s collection.
Result
An immersive experience that brings the RETORI brand to life through storytelling