Envisioning a UTOPIA of COLORS and SHAPES for KERAKOLL
Nichetto Studio for Kerakoll 2024
On the occasion of Milan Design Week 2024, we art directed “Huetopia,” a site-specific installation created with Nichetto Studio. This installation combined hues and materials to showcase Kerakoll Color Collection at their showroom in Brera.
Client: Kerakoll
Typology: Spatial design
Year: 2024
A close-knit collaboration
From the initial stage, when we visited Luca Nichetto's studio and everything was just sketches, through to the final outcome and installation setup, we developed a close collaboration with the designer and his team. The partnership fostered an exhibition that interacted with the entire space.
From the initial stage, when we visited Luca Nichetto's studio and everything was just sketches, through to the final outcome and installation setup, we developed a close collaboration with the designer and his team. The partnership fostered an exhibition that interacted with the entire space.
Sculptural Space
Inspired by the monumental entrances in Milan, where lines, rationality, and nature coexist, Nichetto and his team conceived an installation made of grand totems, forming a utopian landscape that blended perfectly into both indoor and outdoor areas. Each totem presented an ensemble of hues and textures, transforming the artworks into playful creations, engaging forms, and tactile experiences.
Inspired by the monumental entrances in Milan, where lines, rationality, and nature coexist, Nichetto and his team conceived an installation made of grand totems, forming a utopian landscape that blended perfectly into both indoor and outdoor areas. Each totem presented an ensemble of hues and textures, transforming the artworks into playful creations, engaging forms, and tactile experiences.
Offline and online presence
The project presented a dedicated identity comprehensive of both offline and online activations. The storytelling happened on different layers and was aimed at creating an effective audience engagement.
The project presented a dedicated identity comprehensive of both offline and online activations. The storytelling happened on different layers and was aimed at creating an effective audience engagement.
A thorough storytelling
For Kerakoll’s social media, the strategy aimed at presenting the space as an art gallery, promoting content that featured some of the many people who visited the space and the multi-sensorial nature of the display.
For Kerakoll’s social media, the strategy aimed at presenting the space as an art gallery, promoting content that featured some of the many people who visited the space and the multi-sensorial nature of the display.
Result
We transformed the space into an IMMERSIVE, GALLERY-LIKE ENVIRONMENT
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