Turning CASUAL BUSINESS, an editorial project by HOGAN, into a digital experience
Hogan Casual Business
Italian footwear company Hogan asked Studio Blanco to create the digital version of Casual Business, a men’s magazine that portrays creative thinkers from all over the globe.
A Digital Platform
Studio Blanco art directed a seamless and responsive platform that mixes products and editorial contents in an interactive way, enabling the user to enjoy both aspects of the project.
Studio Blanco art directed a seamless and responsive platform that mixes products and editorial contents in an interactive way, enabling the user to enjoy both aspects of the project.
A Magazine on Success
Through interviews with successful men, Hogan wanted to narrate a new concept of style for what is identified as the “Casual Business men” – stylish, smart and career driven.
Through interviews with successful men, Hogan wanted to narrate a new concept of style for what is identified as the “Casual Business men” – stylish, smart and career driven.
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