Luigi Ghirri for Marazzi

The leading Italian tile company Marazzi has always seen photography as a tool to overturn preconceived ideas and over the years has worked with numerous artists. Ghirri and Marazzi first collaborated in 1975 when Ghirri ventured into the factory to shoot the company's ceramics. But unlike most commercial photographers, Ghirri became profoundly interested in his subject and interpreted it through his own poetics. So instead of being detached from the rest of his artistic output, Ghirri’s commissioned photography provides a synthesis of it.