A CONTEMPORARY interpretation of BITOSSI CERAMICHE’s legacy
Bitossi Ceramiche 2025
We led the full rebranding of Bitossi Ceramiche, reshaping its identity across both digital and physical platforms, from the website and catalogue to content creation and the design of the brand’s space at Milan Design Week.
E-boutique
The new website acts as the brand’s online flagship, presenting the complete catalogue of products with carefully crafted narratives and designer perspectives. Enhanced visuals and fresh editorial elements emphasize the brand’s production excellence and elevate the user experience.
The new website acts as the brand’s online flagship, presenting the complete catalogue of products with carefully crafted narratives and designer perspectives. Enhanced visuals and fresh editorial elements emphasize the brand’s production excellence and elevate the user experience.
Editorial journey
The platform offers a window into Bitossi Ceramiche’s heritage, conveying the brand’s story through the Fondazione Bitossi and the artisans’ expertise. The collaboration section highlights partnerships with other firms, while the journal keeps visitors informed about the latest updates and happenings from the Bitossi world.
The platform offers a window into Bitossi Ceramiche’s heritage, conveying the brand’s story through the Fondazione Bitossi and the artisans’ expertise. The collaboration section highlights partnerships with other firms, while the journal keeps visitors informed about the latest updates and happenings from the Bitossi world.
Milan Design Week
We shaped the brand’s physical presence at Milan Design Week with a minimalist design that highlighted the unique features of the collection.
The central aisle displayed the newest collaborations, while the surrounding area resembled a library, honoring the brand’s legacy and previous creations.
We shaped the brand’s physical presence at Milan Design Week with a minimalist design that highlighted the unique features of the collection.
The central aisle displayed the newest collaborations, while the surrounding area resembled a library, honoring the brand’s legacy and previous creations.
Curated Collaborations
Together with brand art director Ginevra Bocini, we curated the selection of designers involved in the contemporary collection, including Rooms Studio, FOS, and Patricia Urquiola.
Together with brand art director Ginevra Bocini, we curated the selection of designers involved in the contemporary collection, including Rooms Studio, FOS, and Patricia Urquiola.
A New Visual Language
We shaped a fresh creative vision by bringing together artist Ruth Van Beek, set design duo Cameranesi Pompili, and photographer Piergiorgio Sorgetti to craft a distinctive visual identity.
We shaped a fresh creative vision by bringing together artist Ruth Van Beek, set design duo Cameranesi Pompili, and photographer Piergiorgio Sorgetti to craft a distinctive visual identity.
One-off Artworks
We commissioned Ruth Van Beek to create a unique series of collage artworks, imbued with a metaphysical and surrealist atmosphere, to add an original and artistic touch to the collection.
We commissioned Ruth Van Beek to create a unique series of collage artworks, imbued with a metaphysical and surrealist atmosphere, to add an original and artistic touch to the collection.
Catalogue
To unveil Bitossi Ceramiche’s current storytelling, we art-directed the new brand catalogue, defining its visual and editorial approach.
To unveil Bitossi Ceramiche’s current storytelling, we art-directed the new brand catalogue, defining its visual and editorial approach.
Result
We have established a new and distinctive VISUAL VOCABULARY for BITOSSI’s forthcoming journey
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