Reshaping CHURCH'S digital SPACE and brand NARRATION
Church's
We took on the challenge of reimagining the digital identity of Church's, the English footwear brand under the Prada Group. Our efforts aimed to seamlessly integrate the brand's heritage and craftsmanship into a contemporary digital narrative within the new e-boutique.
An Editorial Space
Navigating the website becomes an immersive exploration of Church's culture – a curated canvas invites visitors to delve into the collections, collaborations, materials, and more.
Navigating the website becomes an immersive exploration of Church's culture – a curated canvas invites visitors to delve into the collections, collaborations, materials, and more.
Elevated Experience
At the forefront of our redesign strategy is a commitment to elevate user experience. Church's website now mirrors the brand's luxury positioning through a deluxe digital space consisting of new features, entries and contents.
At the forefront of our redesign strategy is a commitment to elevate user experience. Church's website now mirrors the brand's luxury positioning through a deluxe digital space consisting of new features, entries and contents.
The products are displayed in an organized way, and the overall experience
has a modern look and feel, enhanced by visual illustrations that represent
the brand's soul and core spirit.
Contemporary Refinement
In a nod to contemporary refinement, the site uses a revived color palette, inspired by the tones of premium leather and Church’s heritage, paired with vivid accents to underline a renewed approach toward luxury.
In a nod to contemporary refinement, the site uses a revived color palette, inspired by the tones of premium leather and Church’s heritage, paired with vivid accents to underline a renewed approach toward luxury.
Result
We have REIMAGINED the DIGITAL SPACE of an authentic fashion ICON
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