Narrating KIEFFER and FORMAFANTASMA’s textile collaboration
Rubelli Kieffer
Kieffer is the re-launch of the Rubelli group textile brand dedicated to the beauty of natural fabrics.
The company and current art directors - the design duo Formafantasma - invited us to design the brand catalog and latest ADV campaign.
The company and current art directors - the design duo Formafantasma - invited us to design the brand catalog and latest ADV campaign.
A Team Work
A collaborative effort between Studio Blanco, Formafantasma, the agency PS Design Consultant, and photographers Robert Rieger and Claudia Zalla resulted in the volume "Untitled".
We curated Untitled as a means to showcase and highlight Kieffer's craftsmanship and values.
A collaborative effort between Studio Blanco, Formafantasma, the agency PS Design Consultant, and photographers Robert Rieger and Claudia Zalla resulted in the volume "Untitled".
We curated Untitled as a means to showcase and highlight Kieffer's craftsmanship and values.
Devising a new storytelling
The visual language used in this design is simple and appealing, embracing the beauty of natural imperfections and the practicality of materials.
The overall layout is minimalistic, featuring a deconstructed paperback cover made of paper and textiles. The bare spine of the brochure incorporates the yellow thread, one of Kieffer's fabric main features.
The visual language used in this design is simple and appealing, embracing the beauty of natural imperfections and the practicality of materials.
The overall layout is minimalistic, featuring a deconstructed paperback cover made of paper and textiles. The bare spine of the brochure incorporates the yellow thread, one of Kieffer's fabric main features.
Enhancing Core Features
“Untitled” tells the story of every yarn with a straightforward approach, contemplating raw charm and the seductiveness of all that is unrefined.
“Untitled” tells the story of every yarn with a straightforward approach, contemplating raw charm and the seductiveness of all that is unrefined.
Result
We have established a new and distinctive VISUAL VOCABULARY for KIEFFER’s forthcoming journey.
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