Acting as digital partner for Italian brand FERRAGAMO
Salvatore Ferragamo
For more than three years, Studio Blanco assisted luxury brand Salvatore Ferragamo as a creative digital partner: from websites to apps and socials, we helped them to communicate in the digital era.
Catalogues 2.0
Ferragamo asked Studio Blanco to rethink its catalogues, both B2B and B2C. We conceived and designed a new digital support, developing an app for both iOS and Android that allowed the brand to present its contents in a bold, dynamic way and to engage a global audience without having to print large amount of copies for every collection.
Ferragamo asked Studio Blanco to rethink its catalogues, both B2B and B2C. We conceived and designed a new digital support, developing an app for both iOS and Android that allowed the brand to present its contents in a bold, dynamic way and to engage a global audience without having to print large amount of copies for every collection.
A Man's Story
To celebrate the brand's 100th anniversary, Salvatore Ferragamo launched A Man's Story, a project exploring the lives of contemporary successful men who, like Salvatore Ferragamo, decided to play the game by their own rules. The project featured A$AP Rocky, British actor Douglas Booth, hockey icon Hendrik Lundqvist and photographer Ryan McGinley, posing in Ferragamo's finest designs, photographed and filmed by Francesco Carrozzini. We managed the entire digital project and storytelling, designing a tailored environment for each story.
To celebrate the brand's 100th anniversary, Salvatore Ferragamo launched A Man's Story, a project exploring the lives of contemporary successful men who, like Salvatore Ferragamo, decided to play the game by their own rules. The project featured A$AP Rocky, British actor Douglas Booth, hockey icon Hendrik Lundqvist and photographer Ryan McGinley, posing in Ferragamo's finest designs, photographed and filmed by Francesco Carrozzini. We managed the entire digital project and storytelling, designing a tailored environment for each story.
A Man’s Story, 2014
Walking Stories
Walking Stories is a romantic comedy directed by Italian acclaimed director Luca Guadagnino for Ferragamo, starring actresses such as Kaya Scodelario, Lauren Hutton, and Nathalie Buscombe. The film was edited to fit into eight episodes and released on a dedicated website that we created.
Walking Stories is a romantic comedy directed by Italian acclaimed director Luca Guadagnino for Ferragamo, starring actresses such as Kaya Scodelario, Lauren Hutton, and Nathalie Buscombe. The film was edited to fit into eight episodes and released on a dedicated website that we created.
Ferragamo Mini
Ferragamo Mini was an exclusive limited capsule collection of footwear for boys and girls, inspired by iconic models of the past. For its launch we created a dedicated ecommerce platform and asked illustrator and cartoonist Giulia Sagramola Ferragamo’s to bring the collection to life with a series of one-of-a-kind postcards.
Ferragamo Mini was an exclusive limited capsule collection of footwear for boys and girls, inspired by iconic models of the past. For its launch we created a dedicated ecommerce platform and asked illustrator and cartoonist Giulia Sagramola Ferragamo’s to bring the collection to life with a series of one-of-a-kind postcards.
Ferragamo’s Creations
Launched in 2016, Ferragamo’s Creations is an exclusive collection of historic models, redesigned starting from Salvatore Ferragamo’s original sketches and offered in a limited, numbered edition. For Creations, we designed a dedicated digital layout, mixing e-commerce and editorials needs.
Launched in 2016, Ferragamo’s Creations is an exclusive collection of historic models, redesigned starting from Salvatore Ferragamo’s original sketches and offered in a limited, numbered edition. For Creations, we designed a dedicated digital layout, mixing e-commerce and editorials needs.
Result
Over a THREE-YEAR-COLLABORATION we helped Ferragamo communicate effectively in the digital world
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