In 2008 Studio Blanco launched the first website for Sportmax Code, a young and informal collection of the Max Mara Group.
Alongside the main website, the agency created Way Of Women, a web magazine that showcases today women's way of life by interviewing photographers, artists, designers, musicians, editors and common people in order to create a global platform of information and discussion. Way of Women was one of the first digital journals associated to a fashion brand. Due to its distinctive mood and contents, it generated a strong hype around the Sportmax Code brand.
Seven years after the launch, Way of Women is still up and running.