Designing one of a kind catalogues for MAX MARA STUDIO

Max Mara Studio

In 2015, we designed a new editorial format for the Max Mara Studio catalogues: our ambition was to take the readers on a daily journey with the brand, enabling them to discover Max Mara’s universe, while also enriching the mix and match opportunities of the collection itself. Three years later, the project continues.
Client: Max Mara
Typology: Catalogues
Year: 2015 – 2018
Category: Creative
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Creative Partners
From 2015 to present we art directed 7 catalogues with images by photographer Giampaolo Sgura and styling by fashion editor Giovanna Battaglia.
Fall Winter 2018 2019
1 / 9
Fall Winter 2018 2019
2 / 9
Fall Winter 2018 2019
3 / 9
Spring Summer 2018
4 / 9
Spring Summer 2018
5 / 9
Spring Summer 2018
6 / 9
Fall Winter 2017 2018
7 / 9
Fall Winter 2017 2018
8 / 9
Fall Winter 2017 2018
9 / 9
Fall Winter 2015 2016
1 / 7
Fall Winter 2015 2016
2 / 7
Fall Winter 2015 2016
3 / 7
Fall Winter 2016 2017
4 / 7
Fall Winter 2016 2017
5 / 7
Fall Winter 2016 2017
6 / 7
Fall Winter 2016 2017
7 / 7
Spring Summer 2017
1 / 7
Spring Summer 2017
2 / 7
Spring Summer 2017
3 / 7
Spring Summer 2016
4 / 7
Spring Summer 2016
5 / 7
Spring Summer 2016
6 / 7
Spring Summer 2016
7 / 7
Result
Using storytelling and experimentation, we turned the classic catalogue into a tool for MAX MARA STUDIO to engage with its audiences