Creating an avant-garde image for PHILIA, an upcoming Italian brand

Philia

Philia was an Italian manufacturing project born in Bologna, Italy, in 2010. Studio Blanco worked with the brand for more than two years conceiving its visual identity, catalogues and website, inspired by themes of intimacy, affinity and sharing.
Client: Philia
Typology: Identity
Year: 2011 – 2012
Category: Creative, Digital
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Spring Summer 2011 by Mark Borthwick
Spring Summer 2011 by Mark Borthwick
Spring Summer 2011 by Mark Borthwick
Collaboration with Mark Borthwick
Philia’s Spring Summer and Fall Winter 2011 catalogues were shot by fashion photographer Mark Borthwick with the art direction of Studio Blanco.
Website layout
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Website layout
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Website layout
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Website layout
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Spring Summer 2011 by Mark Borthwick
Fall Winter 2011 2012 by Mark Borthwick
Fall Winter 2011 2012 by Mark Borthwick
Collaboration with Marlene Marino
One year later, American photographer Marlene Marino shot the new catalogue in a Parisian apartment near Canal Saint Martin, portraying iconic Asian model Kaori in a poetical black and white.
Catalogue layout
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Catalogue layout
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Catalogue layout
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Catalogue layout
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Catalogue layout
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Spring Summer 2012 by Marlene Marino
Spring Summer 2012 by Marlene Marino
Result
We created a STRONG IDENTITY for a small FASHION STARTUP and put together a team of international talents to bring it to life