Elevating the perception of IMPERIAL in occasion of its fortieth anniversary
Imperial
In 2018, Italian fast fashion house Imperial asked Studio Blanco to refresh its ADV campaigns and communication, in order to elevate the brand perceived value from the clients.
A brand concept
After a strategic analysis, we chose to emphasise three key brand features, such as its pioneering position in the fast fashion market, the deep dynamism of its collections and the Italianness of its production chain. At the same time, we created a new visual team led by English photographer Tom Johnson, renowned for his original approach to fashion portraiture, in order to tell the brand through a new sensibility.
After a strategic analysis, we chose to emphasise three key brand features, such as its pioneering position in the fast fashion market, the deep dynamism of its collections and the Italianness of its production chain. At the same time, we created a new visual team led by English photographer Tom Johnson, renowned for his original approach to fashion portraiture, in order to tell the brand through a new sensibility.
Four advertising campaigns
Uncommon locations in Milan, Paris and Lanzarote became the perfect settings to underline the brand’s international allure and familiarity with design, poetry and modernism.
Uncommon locations in Milan, Paris and Lanzarote became the perfect settings to underline the brand’s international allure and familiarity with design, poetry and modernism.
Fashion stories
Each campaign was told through video content and fashion films that allowed us to cover each and every need on web and social media platforms. From Fall Winter 2018 to Spring Summer 2019 we created four consistent advertising campaigns that set a whole new presence for Imperial.
Each campaign was told through video content and fashion films that allowed us to cover each and every need on web and social media platforms. From Fall Winter 2018 to Spring Summer 2019 we created four consistent advertising campaigns that set a whole new presence for Imperial.
Result
Our CREATIVE DIRECTION added a new standing to the historical Italian clothing company
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